Wildlife, coral and soil regeneration is critical to human survival.

The ocean produces half of the air we breathe on land, absorbs 90% of excess atmospheric heat and 30% of CO2. 

Urgent action is needed to protect the ocean, which is fundamental to protecting our human societies from the socio-economic catastrophic impact of global warming.



Coral is not just a home for marine life, it provide a healthy habitat, rich in photo-plankton that absorbs CO2 gases emitted on land and converts it to the oxygen that we breathe.

Healthy oceans can counter the effects of mass rainforest deforestation as well as provide a solution the greenhouse effect and climate crisis.

The healthier the coral the greater the biodiversity, both on land and in the sea. Our species and others are dependent on healthy, diverse reefs, temperate seas and balanced salinity of our ocean.

Balancing nature to provide the necessities for our survival.

The ocean supports life on earth, circulating nutrients across the world and regulating our weather. Eliminating overfishing and minimising pollution while investing into biodiversity, ecosystem and habitat growth are immediate actions we can take that will have a signifiant impact on humanity.


Significant and sustainable response to climate change.


"Vegetated coastal ecosystems protect the coastline from storms and erosion and help buffer the impacts of sea level rise. Nearly 50% of coastal wetlands have been lost over the last 100 years, as a result of the combined effects of localised human pressures, sea level rise, warming and extreme climate events. Vegetated coastal ecosystems are important carbon stores..." 

IPCC, 2019: Summary for Policymakers. In: IPCC Special Report on the Ocean and Cryosphere in a Changing Climate [H.-O. Pörtner, D.C. Roberts, V. Masson-Delmotte, P. Zhai, M. Tignor, E. Poloczanska, K. Mintenbeck, A. Alegría, M. Nicolai, A. Okem, J. Petzold, B. Rama, N.M. Weyer (eds.)]. In press.

Coming together for the greatest climate reversal initiative worldwide.

The scale of impact required cannot happen without collaborations, large and small.

Representatives from all industry sectors including fisheries, retail, academia and non-governmental organisations must work together to create the breadth and depth of actions needed.

Aligned with the UN Sustainable Development Goals PADI Aware FoundationTM is a non-profit foundation that is activating the global scuba-diving network of dive centers, dive instructors and divers for ocean conservation.

Conscious partnerships committed to preservation.

The International Green Council (IGC) is a council formed of Members committed to best practice in environmental, social and economic sustainability. Incubated under Purposeful Innovators CIC, the IGC bring the science of collaboration to sustainability projects using research into positive impact as a road map for collectively advancing humanity.

Thriving reefs and rainforests that consume CO2 and emit O2 create a prosperous future for all.

The future of tourism, food and beverage industry, energy, construction, leisure and hospitality as well as many more sectors are dependent on health of our habitats.

"Enabling climate resilience and sustainable development depends critically on urgent and ambitious emissions reductions coupled with coordinated sustained and increasingly ambitious adaptation actions. Key enablers for implementing effective responses to climate-related changes in the ocean and cryosphere include intensifying cooperation and coordination among governing authorities across spatial scales and planning horizons. Education and climate literacy, monitoring and forecasting, use of all available knowledge sources, sharing of data, information and knowledge, finance, addressing social vulnerability and equity, and institutional support are also essential. Such investments enable capacity-building, social learning, and participation in context-specific adaptation, as well as the negotiation of trade-offs and realisation of co-benefits in reducing short-term risks and building long-term resilience and sustainability"

IPCC, 2019: Summary for Policymakers. In: IPCC Special Report on the Ocean and Cryosphere in a Changing Climate [H.-O. Pörtner, D.C. Roberts, V. Masson-Delmotte, P. Zhai, M. Tignor, E. Poloczanska, K. Mintenbeck, A. Alegría, M. Nicolai, A. Okem, J. Petzold, B. Rama, N.M. Weyer (eds.)]. In press.


Under the stewardship of the International Green Council and Purposeful Innovators CIC, our projects focus on reef, rainforest and desert regeneration.

Reef Cultivation

Our mission is to counter the degeneration of our coral reefs through public-private collaborations that bring new opportunities in sustainability and waste management.

Reef Cultivation

The Arabian Mau cat is believed to have evolved over 1000 years to become one of the most well adapted species of wildlife that is able to live in harsh desert climate. We want to protect this species from destruction and destroying other desert wildlife.



Learn more about our initiatives and how to get involved below.

Participate in discussions, roundtables and strategies

Commit your strategy, marketing and CSR budgets to making an impact

Give your materials, resources know-how and anything else to help us make an impact

Learn how to dive with purpose with PADI Aware Foundation


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Purposeful Innovators are revolutionising the way the world works!

We want to reinvent the way that companies work and use expertise by creating new collaboration methods that respect human rights and adhere to ethical standards for the sake of our planet, communities and economy. 

Our philosophy is about collective expansion through excellence in collaborations. We believe our methodology, based on neuroscience, facilitates pandemic recovery through positive impact, strategic purpose, industry expertise and best practice. 

Purposeful Innovators CIC (PI) is certified by the Registrar of Companies for England and Wales incorporated under the Companies Act 2006 as a Community Interest Company limited by shares, and the situation of its registered office is in England and Wales.

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